top shelf plugins

unique coverage of the best plugins in WordPress.

once every 3 months.

what makes a WordPress plugin special?

it’s not just features.

✅ here’s what I cover:

People

  • Who is the team behind the product?
  • What makes them tick?

Innovation

  • How does the plugin innovate within its niche?
  • What sets it apart from the crowd?

UX

  • Is there a high quality first-time user experience?
  • Is it aesthetically pleasing while retaining function?

Community

  • Does the team engage with the community?
  • Do they offer job opportunities or affiliation?

❌ here’s what I don’t cover:

  • Features
  • Pricing
  • How-to guides
  • Support

one email every 90 days

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submit a plugin

Plugins are selected based on a wide variety of criteria, but only those that stand apart from the crowd are chosen. In addition to covering submissions, I proactively choose new plugins that I discover and ❤️

who I am + why I do it

I’m Brandon Ernst. Founder of Gaucho Plugins & former Head of Marketing at Freemius. WordPresser for 10+ years. I know a good plugin when I see one, and I like sharing 😉

Find me on Twitter.